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5 Tips to open a shoe store

8 August 2023 / per Cerdá Group

In the retail world, the shoe business stands out as a versatile and ever-in-demand industry. With a wide variety of styles, sizes and brands, shoes are much more than just an accessory; they are a necessity for millions of people around the world. If you want to open your own shoe store, you're looking at an exciting entrepreneurial opportunity. However, as with any business venture, it's essential to understand both the challenges and the rewards involved. That's why today we're giving you 5 tips for opening a shoe store:

  1. Requirements
  2. Budget
  3. Differentiation 
  4. Digitalization 
  5. Promote

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1. What do I need to open a shoe store?

Beyond the initial capital, it is essential to have a well thought-out and structured business plan. Aspects such as the location of the business, the design of the available space or the design of a marketing campaign are what will make the difference between a successful business and failure.

To make this plan we must begin by analyzing the sector in which we are going to locate. In the case of shoe stores, we should analyze aspects such as the number of stores in the area or their prices and products. Based on this information, we will develop a financial plan in which we will define the initial investment and the need or not of external financing. At the same time, we can choose the legal form that best suits our business idea, varying between a limited or limited company or working as self-employed. The most common option for a small business is to choose the latter, since the formation of a company, whether limited or anonymous, requires minimal investments.

On the other hand, you must also think about the premises in which you will carry out your business, as well as make sure that it complies with the regulations, carrying out the necessary works if the acquired premises does not comply with them. We recommend you to look for the regulations corresponding to the area in which you want to open your business.

Finally, you must think about the furniture, equipment and personnel you will need, the physical and human capital respectively. In the case of the first of these, the furniture ranges from displays to the counter itself or decorative elements. The equipment includes elements such as a computer, a cash register or the employees' uniforms. The human capital are the employees necessary for the operation of the store.



2. How much money does it take to open a shoe store?

Like any other business, the world of footwear requires an initial outlay as an investment. Although the costs can vary a lot, in aspects such as the rent of the premises, we explain the basic expenses with a small budget.

License: You will need the business opening license, and it is also likely that you will need the building permit.  Together they are around 2.000€.
Premises: It will depend on aspects such as the area or size.
Legal form: Depending on the type of business, the self-employment fee varies, about €50, to the formation of an S.L. or S.A. which require a minimum investment of €3,000 and €15,000, respectively.
Physical capital: Another item that depends on the particular case. You should simply bear in mind that you will have to invest in both furniture and machinery.
Human capital: In case you need employees.

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3. Why is it important to differentiate your business?

As in other businesses, differentiating yourself from the competition is an advantage, but why is it so important to differentiate yourself?

Offering a different product not only allows us to attract the attention of customers tired of the saturation of similar products, but also allows us to generate a brand identity that can eventually translate into the loyalty of customers who remain "loyal" to the brand by offering something different. At the same time, it also allows you to choose a more specific market sector and focus your production on that specific segment, as in the case of licensed sneakers.

On the other hand, a unique product also justifies a higher price, either for higher quality, greater exclusivity or simply for brand identity. If the products manage to differentiate themselves from their competitors, you will be able to set higher prices and increase your profit margin.

4. Digitalization of your business

Adapting your business to a digital environment opens the door to both greater reach (eliminating a geographical limit) and greater visibility. On the other hand, it also offers greater automation of processes such as information gathering or customer service. A closer communication link is created with the customer, especially through social networks, allowing faster and more efficient consultations. Another of its advantages is its cost reduction, in turn creating greater competitiveness through this reduction and constant feedback. Finally, you will be able to develop digital marketing reaching more specific sectors with effective campaigns for each niche.

5. Online & Offline Promotion

Promoting your shoe store is critical to increasing your brand visibility, attracting new customers, differentiating you from the competition and building loyalty. Well-executed promotion can have a significant impact on the success and sustainable growth of your footwear business. 

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The use of social networks, messaging (Whatsapp or Telegram), for the sale and promotion of your products can be a key element that makes the difference.

We hope these 5 tips to open a shoe store have been useful and that you incorporate licensed footwear to bring that differential value to your business. Are you ready for success?

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