Retail Lab Point of Sale Tips and Advice

The importance of order at the point of sale

14 July 2022 / per Cerdá Group

It is said that the order of the factors does not alter the product. What a mistake! Attract more customers to your point of sale and increase sales by putting these key retail concepts into practice at your point of sale and create a unique shopping experience for your customers.

Distribution techniques

  • Adjust the stock to create a visual balance at your point of sale by leaving 20% of the space free.
  • Change the window display every 25 days to surprise your customers with new products.
  • Take care of the lighting in your point of sale so that there are no dark spaces.
  • Pay attention to the cleanliness and temperature of the establishment. We recommend an average of 21º all year round.
  • Provide information to your customers with product-specific signage.

You may be interested in: Store display ideas: where, how and what to put in to increase your sales?

 

Maximise your return per square metre with these tips

Do you want to learn space management techniques at your point of sale? Our colleague Sandra Ruiz, Store and Talent Manager at SuperMoments explains different distribution strategies in this video.

 

These three aspects are essential to capture the attention of customers at your point of sale:

  • The shop window, your chance to make a good impression.
  • Distribute products taking into account the behaviour of your customers.
  • Placing items in a relational way will help you generate cross-selling.
 
 
 

Discover SuperMoments Retail Lab

With SuperMoments Retail Lab you have at your disposal the communication materials and promotions for your customers to identify the products, discover the offers and recognise the qualities and characteristics of the star products for this summer.

And also remember that if you are a Cerdá customer, you have at your disposal all the graphics, references of the products we use in our implementations and other resources and tools for you to optimise your point of sale by accessing your customer area.

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Retail Lab Point of Sale Tips and Advice

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