Pyjamas: the category that generates the most cross-selling

Nightwear and underwear are essential items that boost sales in your business.

Pyjamas are the most useful product when it comes to giving a gift to someone when we don't know what to give them. You always get it right with pyjamas! Having a wide range of pyjamas with a multitude of characters, colours, sizes and models allows you to generate a great impact on the customer.

The success of nightwear

These are the main characteristics you have to take into account when introducing pyjamas at your point of sale.

• Increase one of the most important KPI's of your business: the average ticket.
• As an essential product, they are the category that generates the highest turnover.
• Encourages cross-selling. 40% of pyjama sales are always accompanied by two or more items from other categories.

How do we implement nightwear and underwear at SuperMoments?

From SuperMoments we share with you these examples of implementations so that you can incorporate the night products in your shop without complications.

We propose you this implementation in which the colourful and varied designs are displayed in these three formats: packs, individual or as complements.

Why to implement nightwear and underwear at your point of sale?

Children love to be able to dress up in their favourite characters, and when it comes to underwear there is no exception. This rule also applies when it comes to choosing their pyjamas. 

Find out from Sandra Ruiz, Store and Talent Manager at SuperMoments how to get the most out of pyjamas and underwear at your point of sale.

Discover SuperMoments Retail Lab

With SuperMoments Retail Lab you have at your disposal the communication materials and promotions for your customers to identify the products, discover the offers and recognise the qualities and characteristics of the star products for this summer.

And also remember that if you are a Cerdá customer, you have at your disposal all the graphics, references of the products we use in our implementations and other resources and tools for you to optimise your point of sale by accessing your customer area.