The world of retail has changed in recent years, and the fact is that the tremendous progress of technology and the new consumer habits of customers make it essential to unite both worlds to adapt to the new reality and the demands of users.
The customer is now looking for much more than just a purchase. They no longer only feel the need to buy a product, but also expect a service. They want to live an experience, optimise their time and increase their comfort and ease in all processes.
The shopping experience has become an undisputed goal and to achieve this, the internal efficiency of any business must be a priority.
At Cerdá we want to help you achieve your goals, increase your sales and boost your profits. That is why, below, we are going to explain which are the priority retail technologies that you should include in your business to be much more efficient.
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Today's customer is much more demanding and digital than a few years ago. They demand an unbeatable shopping experience and agility in all processes that make the difference with the rest of the competing businesses.
For this reason, process automation is becoming a key element for the retail sector. With it, it is possible to achieve the internal objectives that help to achieve the customer satisfaction that the company needs so much and, in addition, to know in real time what the state of the business is.
Process automation can achieve the following:
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For face-to-face retail outlets, queue management at checkouts is a priority. Customers need to get to the shop, get their products, pay and leave.
They don't want to waste time waiting to be served, let alone waiting to pay. So to eliminate those waits and achieve an excellent shopping experience, technology is vital.
Different types of technology can be used, from visual cues that guide the customer to the available checkout, visual cues, automated checkouts, or pick-up points where the customer can pick up their orders after they have selected and purchased them online.
Retail technology needs to be installed in businesses as a key element for the optimisation of deliveries. What does this mean?
It means that nowadays the competitiveness of companies depends on ensuring that customers receive all their orders as soon as possible and with the highest quality. Especially when purchases are made online.
In addition, customers want to know at all times what the status of their order is, where it is and how it is scheduled to arrive.
There are various delivery platforms that offer this service and promote customer satisfaction.
Product personalisation is another essential element to include in your business in order to increase the satisfaction of your customers' shopping experience.
Thanks to artificial intelligence, the business can gather information about the tastes and preferences of customers and thus use retail marketing to offer each customer those products that are of interest to them.
The business can know how many times a customer has consulted a product, what types of products they are looking for, what the price range is... and preload them in the basket or send an email with more detailed information about them.
Another of the most important points of adapting a business with retail technology is to be able to manage human talent in order to achieve better communication between all employees, motivate them and, thus, ensure that customer service is of quality, experienced and much more efficient.
Communication has to be clear and direct and for this, internal platforms can be used to ensure that all communications are received.
The shopping experience does not end when the customer pays for their order. Or at least it shouldn't if the business is aiming for complete and real satisfaction.
Therefore, retail technology makes it possible to implement digital catalogues at points of sale, to be able to buy online and receive it immediately at the location the customer chooses, digital intelligence support or face-to-face support to resolve doubts about products, shipping or payment methods and, of course, ease of carrying out exchanges or returns.
Retail technology is, without a doubt, a great advance for businesses. It facilitates management, control and customer satisfaction, and also makes it possible to know the real status of the business and the stock in real time.
Sales, conversion rate and inventory turnover take on a new meaning that helps to understand and plan the strategy to follow in order to achieve a much more efficient business.
With the implementation of all these technologies, increasing profits is much easier. And capturing and retaining customers is a much more satisfying experience for everyone to build business and grow in the industry.
At Cerdá we are manufacturers and wholesalers specialized in licensing products and children's characters for more than 40 years. Our products help create unique moments of happiness and that is our greatest motivation. In Cerdá we strive every day to make the dreams of our children and clients a reality. Join the Cerdá family!
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