Tips and Advice Online sales

7 top ecommerce trends for 2022

12 December 2021 / per Cerdá Group

Since 2020, people around the world have started spending more time at home and moving less. In some periods of both 2020 and 2021, we have even been forced to do so and then ecommerce has become a real necessity. When the waters calmed down and we returned to the streets, at work and in the shops, the new habits were already too strong and the growth of online shopping did not show any sign of abating.

This is probably due to the fact that the success of ecommerce is not exclusively due to the pandemic: the transition to digital was a change already underway that the COVID emergency has only accelerated.

In this finale of 2021, people all over the world are shopping online, more and more and more and more often. ecommerce becomes an opportunity for all entrepreneurs. In this article, we will look at the main trends related to this industry. If you too are starting to go digital, you can take advantage of this knowledge to boost the growth of your ecommerce.

 

Keep reading: Summer trends for 2022

 

Ecommerce: new opportunities and new skills

While ecommerce is an opportunity for the growth of your business, on the other it requires a whole new range of skills that do not only concern the more technical aspect of web design.

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An ecommerce store, for example, must be ready to respond to seasonal changes and trends quickly, much faster than a physical store. This is why it is important, on one hand, to be constantly informed about market needs and, on the other hand, to rely on a supplier who knows how to respond to your requests and those of the market with equal efficiency.

Cerdá is the distributor that meets both requirements: not only is it a supplier with thirty years of experience who always knows how to be ready for the needs of the market, but is also constantly open to the market, to trends and changes in progress. Relying on Cerdá means having in-depth knowledge of the market, and also means being able to count on the quality of the original licenses for all products.

 

Discover: What do you need according to the type of client you are

 

The growth of ecommerce

We all have the impression that the ecommerce trend is growing all over the world. But let's take a closer look at some concrete data.

A study published on the Statista website, specialized in market analysis, highlighted some data that show how online shopping is a growing phenomenon all over the world:

  • The growth of ecommerce is such that, by 2024, we will have more than $ 600 billion invested in digital stores around the world. Such growth is indicative of the fact that online shopping is becoming the most normal way of shopping, replacing the traditional purchase and sale in physical stores.
  • In 2021 the number of people who made online purchases exceeded 2,100 million! And this number is growing day by day!
  • Smartphones have become the tool through which shopping is done. Even in the future, according to the study, smartphones will be the preferred devices for ecommerce customers.
  • During the pandemic, online sales increased by 25%. Amazon is currently the most used ecommerce platform around the world.

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Ecommerce trends for 2022

1. Sustainability

People and companies are paying more and more attention to the issue of sustainability. Fortunately, society is becoming increasingly aware of the impact that human activities have on the environment; consequently, all commercial activities pay more attention to this issue, in turn trying to raise awareness among their customers.

Sustainability is therefore becoming a growing trend also in the ecommerce sector. An ecommerce has a lower environmental impact than a traditional shop from many points of view: you don't have to supply energy to a store, you reduce consumption, and so on. On the other hand, ecommerce cannot do without a packaging and shipping service and this is its environmental impact.

To support sustainability with your business, be creative: use reusable packages, avoid plastic, invite your customers to recycle the cardboard in which they receive your products.

 

2. Beyond quality: excellence 

The reliability and safety of your business are always essential for the success of your business. Customers must trust your judgment, that you offer them quality products, that your prices are right, and that you will be able to provide the right support even after the sale.

All this becomes even more important in the case of an ecommerce for two reasons: because ecommerce is a novelty with which people are not yet the same familiar with other sales channels, and because the ecommerce does not provide for any contact with customers, so earning their trust is even more difficult.

 

It may interest you: Customer loyalty. How to improve the relationship with our clients?

 

If you want to be successful with your ecommerce, you don't have to aim for quality but excellence ... and from all points of view! In addition to the excellence of the products you offer to your customers, you must also be able to provide impeccable service: timely deliveries, customer support, secure payments.

 

3. Artificial Intelligence

Artificial intelligence is becoming very important in the world of ecommerce. It is a technology that has many applications, but in the world of the web it is used to learn to recognize and predict the tastes of users, so as to be able to provide them with a personalized service, but always automatically: for example, ecommerce such as Amazon offer sports accessories to those who have already purchased products of the same category in the past.

Artificial intelligence is therefore used to improve the customer's shopping experience, but also to increase your sales.

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4. More and more efficient shipments

People are getting used to buying online also because shipments are becoming more efficient: deliveries in one day, free deliveries, and deliveries even during the weekend.

To make sure you stand out from the competition, make sure you make your delivery service as efficient as possible.

 

5. Fast website loading

Web users have also become accustomed to very high connection speeds. On average, a user waits no more than two or three seconds for a page to load, even from a smartphone.

The website or application of your ecommerce, therefore, must work perfectly and allow a smooth browsing experience. Products, descriptions, images and videos must load quickly and there must be no unexpected errors.

The payment process phase is also very important: if a slowdown or - worse - an error occurs in that phase, the customer is very likely to abandon the purchase: the technical quality of your website must be a priority.

 

It might interest you: How to improve the customer experience in an online store

 

6. The use of social media

The world of social media has grown hand in hand - or perhaps even more exponentially - with that of ecommerce. The two sectors ended up merging and creating collaborations so much that - today - it is possible to make purchases also through social media, in a more or less direct way.

 

Keep reading: Tips to sell on social media: discover how to improve your benefits!

 

Social networks are now the web platforms with which users have greater confidence: they trust social media while they tend not to trust new ecommerce. By using social media to promote your products and ecommerce itself, and by finding methods for your customers to make purchases directly from social networks (for example, using Facebook Marketplace) you will be able to increase your sales.

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7. Voice commerce

The Voice Commerce trend is brand new and being the first to implement it in your business can really make a difference from the competition. Voice Commerce refers to shopping done through voice assistants, such as Alexa and Google. Although it is not yet a very widespread practice, because it requires high technical skills, the number of ecommerce compatible with voice assistants is increasing, and which allow customers, for example, to say "Alexa order the shampoo" to see it. deliver the next day.

Even if you can't implement this feature right away, know that the market is moving in this direction and don't get caught off guard.

Also take a look at How to improve the positioning of your ecommerce..

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Tips and Advice Online sales

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